Tuesday, October 16

The 8 Best Security Practices on Social Media

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You have probably heard it said that every brand that wants to make it in the 21st century marketplace must have a social media presence. All the same every brand must ensure that all the activities it carries out on social media do not make it vulnerable to security breaches. The following at 8 best security practices on social media that you can apply to your business:

Find out if you are already compromised

There are several tools online that you can use to find out whether your social media accounts have been compromised. Using these online tools, you can find out if your business emails have been leaked. The idea is to get helpful insights that can guide you in your cybersecurity risk assessment.  Finding your emails using these tools is an indicator that you may already be compromised. But you should note that if you don’t find your email, there is no guarantee that you have not been compromised. So, once in a while make your way to that site and check again.

Use multi-factor authentication

Multi factor authentication is today’s standard for security on the web. It requires everyone who logs into your account to use a code sent to a third Party program or external device. Create multifactor authentication protocols for all your emails online including the email addresses you use for your social media accounts.

Don’t reuse passwords

You’ve probably heard this before, but it’s important to repeat it. Don’t reuse your passwords. While this is easier said than done, it is an important part of surviving online. Hackers trying to find their way into your account only need one mistake in your security protocols. Ensure that every account uses a unique and robust password. Because it can be difficult to do this when you have several dozen accounts, consider using a password manager. A password manager will automatically generate a password and store it for you. LastPass and Dashlane are good examples of password managers.

Keep your security settings up to date.

Make every effort to keep your security settings up to date in all your social and digital channels. If you need to know what to do to go through this process, there are numerous security guides that can take you step by step on how to use the most secure settings.

Curate your existing connections

Removing those followers who only add numbers to your pages and have no real value is time consuming, yet it can sometimes be the difference between a thriving and secure enterprise and another one on the brink of a breach. Some brands prefer having many connections as a show of might, yet some of these connections are malicious accounts created to harm brands on social media. As you grow your connections, your risk increases. That is why it is prudent that you curate your connections now and then removing any accounts that you believe could be malicious. Just because you saw a link on social media does not mean that the link is safe.

Go big on monitoring

Don’t get tired of monitoring your social media accounts. Hackers out there are always looking for ways to get into your account. Any security vulnerability needs to be addressed as soon as it arises. You must continuously be on the lookout for fraudulent accounts, scams phishing links and more.  Today, there are several solutions that can help you understand your digital risk. These are perfect tools to keep you away from malicious content.

Take your brand’s security on social media seriously

Many social media security breaches can be avoided. By taking some time to learn how you can protect your brand, you can avoid falling into the hands of hackers. While some social media attacks might seem harmless, others can have a devastating effect on your business. Imagine a cyber-criminal sending a fake coupon to your followers and appending the message with the most powerful malware they’ve ever made. After the hackers goes on the rampage, where would you begin to take up the pieces?

Whatever you do, stay vigilant

Often times when you hear of a security breach, humans are the weakest link. Yet they also make the strongest security defense. This means that with self-awareness and deliberate security efforts, you have everything you need to stay safe online. Keep in mind that you may not be far away from everything falling apart. That is why every activity you take part in online must be thought through. Think twice every time you click on a message on social media. Develop a skeptical eye around everything online. If you’re not sure about the authenticity of a link, don’t click it.  Better to be safe than sorry.


About Author

I am a writer, an author, a singer/songwriter a social media & SEO specialist. I am also a member of the International Association of Writers and Editors (IAPWE). I enjoy reading and motivational speaking.

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