Sunday, October 21

5 Security Risks Businesses Should Be Aware Of On Social Media

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There are many scams on social media. Indeed, just recently, Facebook has been at pains to explain why there are still several fake Mark Zuckerberg Facebook pages that have been scamming Facebook users without any action being taken by the social media networking site. Available statistics show that scams on social networking websites skyrocketed in 2016 by 150%. Social media watchers expect this number to continue climbing. For many businesses, this is a defining moment as they decide whether to altogether stop using social media or find ways to stay safe.

While big corporations might still find ways to make money without a social media presence, small and medium-sized businesses might find it hard to survive without social media. Therefore, pulling out of social media is not an option. For these enterprises, the best they can do is figure out what makes them vulnerable and finding effective ways of sealing those loopholes. The following are five of today’s greatest security risks that these businesses should find solutions for:


It does not matter if you are using Facebook, Twitter, or some other social networking website, you will eventually run into a scammer. At times it’s easy to catch a glimpse of a post that connects to some scam post, but because social networking websites are becoming better in eliminating spam, these articles are not as widespread. However, naturally, as a single strategy gets closed down, scammers produce a new strategy.
Many have resorted to hacking real consumer accounts, then using that account to place scam hyperlinks – people normally trust articles from their buddies, so they are more inclined to click that connection than one posted by somebody they have never heard about.

Another recent scam calls for producing new profiles by using information as well as photographs scraped from a valid profile. The scammer then sends out a friend request to individuals on the actual person’s list of friends prior to posting scam articles or texting the person’s friends and asking for cash or other info.

Human error

Human error remains today’s most common threat in social networking sites for businesses; from unknowing click to unintentional tweets phishing hyperlinks. Employing proven security practices on social media might be your best bet at reducing the security risks you are exposed to.

Phishing attacks

Similar to the way malicious programs work, phishing scams use social media to deceive people into handing over private information such as passwords and banking information.

One such instance was that of the Facebook “fake friend” phishing attack which made the rounds in 2016. As reported by the international cybersecurity watchdog, Kaspersky Lab, tens of thousands of users obtained a Facebook message stating they had been mentioned by one of their Facebook friends in a post their had put on their timeline.

Once set up, the malicious file will take hold of this consumer’s Facebook accounts–in which it would extract the user’s personal information and further spread the virus via the user’s friends.

Social Network Issues

Social media websites themselves still have a long way to go in improving security. While it is true that these websites have surely improved their safety through time, none of them are ideal or shut down so tight that they no longer have any security risks you should worry about.

As with networks in almost any market, there is no such thing as a hacker-proof server, and social networking websites come under assault rather often due to just how much personal information is seen in their databanks. Hackers love concealing this private information, even when they do nothing with it.

However, if workers utilize social media messaging systems to talk company or discuss work documents, the losses could be severe. Social networking is in no manner as protected as cloud storage, nor will be discussions subject to exactly the exact same sort of encryption and other protections located on job management program. Documents and talks sent via these websites are considerably more vulnerable.

Inadvertently Letting Stalkers Find You

If you use social networking sites, you’re posting private info. Once information is submitted online, it is no longer personal and may fall into the wrong hands. In spite of the maximum security preferences, friends, partners, as well as the brands that you “enjoy” in your media websites, can accidentally leak information about you personally.

The sites you subscribe, the programs that you download, along with the games that you play social media sites all contain private details regarding you. Each time you browse a site, businesses can place invisible markers on your own computer called biscuits. In theory, no 2 biscuits are alike. Whenever you’re online, these biscuits monitor your action as you travel from site to site.

To maintain websites from tracking your activity, click the “Don’t Track” attribute. Most sites have an option for you to select out of monitoring. It is also possible to clear the cache and cookies in your browser frequently to help prevent any issues.


About Author

I am a writer, an author, a singer/songwriter a social media & SEO specialist. I am also a member of the International Association of Writers and Editors (IAPWE). I enjoy reading and motivational speaking.

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